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The real-world guide to selling your services and bringing in business How Clients Buy is the much-n...

The client/agency relationship is an area fraught with potential problems. Competition in the field...

How companies turn value-added into real profits The Dollarization Discipline shows organizations an...

This book is a response to a need in the market place in the fast-growing field of customer profitab...

Until recently, sales managers received no specific training for their jobs. However, selling has be...

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research ha...

Return on Ideas is a practical guide to getting more from the resources you put into your innovation...

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific,...

This book aims to be what every marketing manager needs to know about marketing in today?s competiti...

The way we relate to brands has changed. Once, brand management was about doing things to people, an...

Mortgage markets are more than simply the means by which real estate transactions are financed; they...

This book takes a cross-disciplinary and cross-cultural look at mass appraisal expertise for propert...

Are global city office markets inherently unstable? This examination of office markets in major worl...

This book identifies, defines and explains in detail property-related environmental issues. It is wr...

The education of the real estate professional is changing and aligning itself more closely with the...

Real estate activity across national boundaries (investment, development and asset management) is fi...

There is a strong need for this book by Jeremy Bolland, which dissects all issues relating to securi...

This is an extremely valuable book written by three highly qualified scholars whose credentials for...

This book examines how money, in the absence of interest (Riba) and money market can become an endog...

What could be worse than being stuck in an office all day? Meetings, deadlines… colleagues. Surely n...

In order to succeed in today’s competitive environment, corporate and nonprofit institutions must cr...

Dieses Buch zeigt, wie sich Konflikte und Krisen frühzeitig erkennen und analysieren lassen, Krisen...

Step by step, Facilitating the Project Lifecycle guides the project manager/facilitator in making sm...

In this third edition of Managing Projects in Organizations, J. Davidson Frame updates and expands o...

This newly revised and updated edition of the classic resource on museum marketing and strategy prov...

In the early years of the new millennium, hurricanes lashed the Caribbean and flooded New Orleans as...

It is now almost twenty years since liberalisation and the introduction of competition was proposed...

Expert advice helps seniors find bargains and make money on eBay eBay is a great place to help senio...

Add Facebook to your marketing plan—and watch your sales grow With 2 billion monthly active users ac...

A detailed guide to financial market performance during financial crises With the financial markets...

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, c...

The Dictionary of e-business: * Now includes extended coverage of wireless and mobile terms * Is aut...

Follow the «Proven Path» to successful implementation of enterprise resource planning Effective fore...

Warehouses are often seen as a necessary evil: places that stop the flow of goods and thus increase...

The book offers important insight relevant to Corporate, Government and Global organizations managem...

How does emotional intelligence as a competency go beyond the individual to become something a group...

As more than 90% of spending on the Internet comes from brick and mortar companies it is these opera...

Designed as the go-to reference for managing a consulting business, The Business of Consulting is ca...

Untangle the web of fundraising regulations, with the latest updates for 2018 The Law of Fundraising...

This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly re...