Все книги жанра зарубежная деловая литература - Страница 44
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Pricing on Purpose Pricing on Purpose
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tact...
New Consumer Marketing New Consumer Marketing
Because of the Internet and globalization, the fast moving consumer goods market has been turned on...
Customize the Brand Customize the Brand
This book explores the increasingly important topic of brand building within the one-to-one concept....
Customer Management Excellence Customer Management Excellence
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping...
Creating Market Insight Creating Market Insight
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying s...
Scenarios in Marketing Scenarios in Marketing
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you w...
Value-based Marketing Value-based Marketing
This book provides a clear practical introduction to shareholder value analysis for the marketing pr...
Brand Innovation Manifesto Brand Innovation Manifesto
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest...
Innovation and Society Innovation and Society
This book takes stock of the state of the question on innovation in a particular area of education a...
Knowledge at Work Knowledge at Work
This book's unique perspective stems from its “knowledge diamond” framework to examine how individua...
Management in 20XX Management in 20XX
Das Buch bietet Ihnen eine Fülle verblüffender Zukunftsszenarien und kühner Visionen – ein Pool, aus...
Zebras and Cheetahs Zebras and Cheetahs
Praise for Zebras and Cheetahs «It's not the big that eat the small. Today, it's the fast that eat t...
Right Projects Done Right Right Projects Done Right
The Right Projects Done Right! reflects the advances that have been made since the concern for manag...
Reversing the Slide Reversing the Slide
A just-in-time guide for revamping distressed companies Drawn from the author's decades of experienc...
Developing the Individual Developing the Individual
Effective Training & Development is essential if you are to continuously get the best from your peop...
Winning at Service Winning at Service
This book reveals the Secrets to Service Success by analyzing four service companies that grew from...
eXtreme Project Management eXtreme Project Management
Today’s new breed, eXtreme projects are different. They feature high speed, high change, high comple...
Global Account Management Global Account Management
If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin,...
Work-Based Learning Work-Based Learning
Work-based learning is Joe Raelin’s unique way of incorporating a number of action strategies—such a...
Inventory Record Accuracy Inventory Record Accuracy
Praise for INVENTORY RECORD ACCURACY «This updated version of Inventory Record Accuracy preserves it...