Все книги жанра классический маркетинг - Страница 12
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Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online...
Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and Off
Simple, powerful marketing strategies every business can afford to implement There's never been a be...
Good Works!. Marketing and Corporate Initiatives that Build a Better W...
Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Phili...
Crafting the Customer Experience For People Not Like You. How to Delig...
Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand
Deliver a better business experience, for every kind of customer A «one-size fits all» approach to c...
The New Relationship Marketing. How to Build a Large, Loyal, Profitabl...
The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web
A top social media guru shares the secrets to expanding your business through relationships People h...
Buy Now. Creative Marketing that Gets Customers to Respond to You and...
Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product
Learn the secrets of direct response marketing with the man who created the George Foreman Grill cam...
UnBranding. 100 Branding Lessons for the Age of Disruption
UnBranding. 100 Branding Lessons for the Age of Disruption
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age...
Artificial Intelligence for Marketing. Practical Applications
Artificial Intelligence for Marketing. Practical Applications
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for...
Marketing 4.0. Moving from Traditional to Digital
Marketing 4.0. Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to D...
Monetizing Innovation. How Smart Companies Design the Product Around t...
Monetizing Innovation. How Smart Companies Design the Product Around the Price
Surprising rules for successful monetization Innovation is the most important driver of growth. Toda...
The Agile Marketer. Turning Customer Experience Into Your Competitive...
The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole...
The Ways to New. 15 Paths to Disruptive Innovation
The Ways to New. 15 Paths to Disruptive Innovation
Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint...
Magnetic. The Art of Attracting Business
Magnetic. The Art of Attracting Business
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are abl...
Behavioral Marketing. Delivering Personalized Experiences At Scale
Behavioral Marketing. Delivering Personalized Experiences At Scale
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guide...
YouthNation. Building Remarkable Brands in a Youth-Driven Culture
YouthNation. Building Remarkable Brands in a Youth-Driven Culture
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the yout...
Romancing the Brand. How Brands Create Strong, Intimate Relationships...
Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos t...
What Great Brands Do. The Seven Brand-Building Principles that Separat...
What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest
Discover proven strategies for building powerful, world-class brands It's tempting to believe that b...
Big Data Marketing. Engage Your Customers More Effectively and Drive V...
Big Data Marketing. Engage Your Customers More Effectively and Drive Value
Leverage big data insights to improve customer experiences and insure business success Many of today...
Neuromarketing For Dummies
Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversi...
Book Yourself Solid. The Fastest, Easiest, and Most Reliable System fo...
Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbo...
Marketing to Millennials For Dummies
Marketing to Millennials For Dummies
Market effectively to the millennial mindset Millennials make up the largest and most valuable marke...
Experiential Marketing. Secrets, Strategies, and Success Stories from...
Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers...
Customer-Centric Marketing. Build Relationships, Create Advocates, and...
Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensi...
The Rise of the Platform Marketer. Performance Marketing with Google,...
The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Ris...
Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth E...
Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth Engine
A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will...
Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analyt...
Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Make personalized marketing a reality with this practical guide to predictive analytics Predictive M...
Social Media Marketing For Dummies
Social Media Marketing For Dummies
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social med...
Buyer Personas. How to Gain Insight into your Customer's Expectat...
Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer'...
Gamechangers. Creating Innovative Strategies for Business and Brands;...
Gamechangers. Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing
Shake up and redefine the market by changing your game! A new generation of businesses is rising out...
Inbound Marketing, Revised and Updated. Attract, Engage, and Delight C...
Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engag...
Winning Global Markets. How Businesses Invest and Prosper in the World...
Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Cente...
The Accidental Marketer. Power Tools for People Who Find Themselves in...
The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles
A practical guide for inexperienced marketers who have to develop a marketing strategy With technolo...
Интернет-маркетинг 2-е изд., пер. и доп. Учебник для академического ба...
Интернет-маркетинг 2-е изд., пер. и доп. Учебник для академического бакалавриата
Учебник сочетает необходимые основы теории в области интернет-маркетинга и множество прикладных мате...
Стратегический маркетинг. Учебник и практикум для бакалавриата и магис...
Стратегический маркетинг. Учебник и практикум для бакалавриата и магистратуры
Учебник предназначен для более глубокого усвоения студентами и магистрантами теоретической части дис...
Интегрированные маркетинговые коммуникации 3-е изд., пер. и доп. Учебн...
Интегрированные маркетинговые коммуникации 3-е изд., пер. и доп. Учебник и практикум для академического бакалавриата
В учебнике рассматриваются теоретические основы интегрированных маркетинговых коммуникаций, их совре...
Маркетинг в отраслях и сферах деятельности. Учебник и практикум для ак...
Маркетинг в отраслях и сферах деятельности. Учебник и практикум для академического бакалавриата
Теории маркетинга посвящено множество достойных книг и учебников известных зарубежных и российских а...
Маркетинг инноваций 2-е изд., испр. и доп. Учебник и практикум для ака...
Маркетинг инноваций 2-е изд., испр. и доп. Учебник и практикум для академического бакалавриата
Маркетинг инноваций эффективный рыночный механизм, способствующий выведению на рынок и распространен...
Маркетинг
Маркетинг
Настоящее издание представляет собой учебное пособие, подготовленное в соответствии с Государственны...
Четыре ключа к маркетингу услуг
Четыре ключа к маркетингу услуг
Маркетинговые стратегии и приемы, которые используются в разных отраслях бизнеса, не являются универ...
Маркетинг
Маркетинг
Рассматриваются современная концепция маркетинга, маркетинговые возможности, поведение покупателей и...